Privacy Policy

​Effective Date: February 16, 2026

Kum S. Hong DDS, LLC

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Kum S. Hong DDS, LLC (“Practice,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the information you may provide while visiting our website.

This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website.

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1. Scope of This Policy

This Privacy Policy applies only to information collected through our website. It does not apply to information collected in person, by telephone, through patient intake forms, or through other offline interactions.

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2. No Collection of Protected Health Information (PHI) Through Website

Our website is provided for informational purposes only.

We do not:

• Provide online appointment booking

• Provide patient portals

• Provide medical intake forms

• Collect insurance information

• Request medical records

• Accept payments online

The website is not intended to collect Protected Health Information as defined under the
Health Insurance Portability and Accountability Act (“HIPAA”).

If you choose to contact us via email, please do not include sensitive medical information. Email communication may not be secure.

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3. Information Automatically Collected

When you visit our website, certain information may be collected automatically, including:

• IP address

• Browser type

• Device type

• Operating system

• Pages visited

• Date and time of visit

• Referring website

This information does not identify you personally but may be considered personal information under California law.

Our website is hosted on Wix.com, which may collect similar technical data consistent with its own privacy practices.

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4. Analytics and Advertising

We use:

• Wix Analytics

• May use Google Analytics

• May use Google Ads in the future

Google Analytics is a web analytics service provided by
Google LLC.

These services use cookies and similar technologies to analyze website traffic and improve performance.

We do not:

• Sell personal information

• Share personal information for cross-context behavioral advertising

• Engage in targeted profiling

You may disable cookies through your browser settings.

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5. California Privacy Rights

Although Kum S. Hong DDS, LLC does not currently meet the thresholds for mandatory compliance under the
California Consumer Privacy Act as amended by the
California Privacy Rights Act, we voluntarily provide the following disclosures:

Categories of Information Collected

• Internet or network activity information (IP address, browsing behavior)

Categories of Information Not Collected Through Website

• Social Security numbers

• Driver’s license numbers

• Financial account information

• Health or medical information

• Biometric information

Sale or Sharing of Personal Information

We do not sell, rent, or share personal information for monetary or cross-context behavioral advertising purposes.

Your Rights

California residents may request:

• Access to personal information collected

• Deletion of personal information

• Correction of inaccurate information

Requests may be submitted by contacting us at:

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dentist@kumshongdds.com
619-427-7677

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We reserve the right to verify identity prior to fulfilling any request.

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6. Children’s Privacy

Our website is not directed toward children under 13.

While our dental practice may treat minors, we do not knowingly collect personal information from children through this website in accordance with the Children’s Online Privacy Protection Act (COPPA).

If you believe a child has provided information through the website, please contact us so it may be deleted.

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7. Data Retention

Automatically collected website analytics data is retained only as long as necessary for legitimate business purposes, including security monitoring and performance improvement.

We do not retain medical information through this website.

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8. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect information collected through the website.

However, no internet transmission is guaranteed to be 100% secure. Use of the website is at your own risk.

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9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external sites.

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10. No Doctor–Patient Relationship Created

Use of this website does not create a dentist–patient relationship. Information provided on the website is for general informational purposes only and should not be considered medical advice.

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11. Changes to This Policy

We reserve the right to modify this Privacy Policy at any time. Changes will be posted on this page with an updated Effective Date.

Continued use of the website after changes constitutes acceptance of the revised policy.

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12. Contact Information

Kum S. Hong DDS, LLC
624 3rd Ave, Chula Vista, California 91910
United States
Email: dentist@kumshongdds.com
Phone: 619-427-7677